![]() ![]() The Law of Leadership applies to any product or service.Not all firsts are good ideas and fall short of success. ![]() Leading brands in categories are typically the first in the prospect’s mind.Being first in a category is the key to successful marketing tactics.The Law of Leadership: better to be first than better.Marketing is not convincing people you’re products/services are better.As well as find ways to better apply those tactics and techniques. One would read this to learn about marketing, practices, and psychology. If you can’t be first in a particular class, make one of your own. Generally, the first company to grab hold of a prospect’s mind in a category is the one that outlasts the competition. The general idea of this chapter is that it’s better to be first in a prospect’s mind to offer a better product or service. The 22 Immutable Laws of Marketing is available on for purchase.
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